A Savvy Start:

A young entrepreneur builds her media empire

By Lauren Berger

I’m finally attempting some sort of balance between work and weekend. This weekend wasn’t 110 percent work, but I’d say I accomplished 85 percent of what I aimed for.

FRIDAY
I’m not the biggest fan of Fridays as far as work is concerned. I’m still cold-calling and pitching ideas to different companies and employees, and on Fridays, everyone I speak with is “signed off” work for the weekend. I guess if Friday didn’t exist, then I wouldn’t like Thursdays. Oh, well.

I left the office earlier than usual because I got a case of the Fridays. I felt as though no one I called was listening. I figured I’d have much better luck on a Monday when people are in the “work zone” and focused. Fridays are a great time to get some socializing into your life. That’s what I did: I went out to a few bars with some friends and had a great night. I’m also in the middle of moving, so I did some location scouting. In life, so many things happen at once. My new business, my move–when it rains, it pours.

SATURDAY
Saturday is usually a complete play day for me. I wanted to change that and get some work done. I still went out to breakfast and sat by the pool with friends, but I also made time to visit The Coffee Bean and get about two hours of work in. I decided to really try and utilize my social networking tools. I started going through my contacts on LinkedIn to see whether anyone was looking for interns/internships. This also gave me an opportunity to organize my daily e-mails and file them properly. I’ve also been keeping an Excel doc of “stats,” and I’m logging how many visitors my blog and my site get each day. Saturday evening I picked up a new hobby: tennis! I played for over an hour and, by the end of my time, I was actually doing pretty well. Again, I stress exercise for entrepreneurs. There’s just too much information flowing through your brain all of the time to not exercise and get it all out.

SUNDAY
Its 10:53PM and I just got back from a few hours at the bookstore. I had what I call “massive workout” for my brain. I grabbed a few magazines off the shelf and wrote down pages and pages of notes and ideas that I had for Intern Queen.

MY MASSIVE WORKOUT SELECTIONS:

Book: Free Money and Help for Women Entrepreneurs by Matthew Lesko

This book provided me with at least 10 phone calls to make tomorrow morning. It’s a great resource, and lists pages and pages of small business resources. The listings are categorized by state, so it’s easy to find your local SBA. On my “check out” list are the following women’s organizations: NAFE, ABWA, WBOC, NFWBO. I’ll let you all know what I find out.

Magazines: Entrepreneur’s StartUps Special, Fast Company, Success, Every Day With Rachael Ray (I just love her), and Shop Smart.

This entry was posted on Sunday, July 13th, 2008 at 11:02 pm and is filed under Uncategorized, Online Business, Work, Social Networking, Starting a Business, Diet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.